You can spend a lifetime hoping to attract attention. Or you can be as fortunate as Tim McMullen, a NSW vigneron who was the recipient of one of the grandest gestures of product placement in recent times. McMullen planted his first vine in 1995 at his home on the outskirts of Wagga Wagga, a property infused with history: the bushranger Captain Moonlite visited in the 1800s, and in 1920 Edward VIII, the future king, stayed over during a tour to thank Australias World War I soldiers.