Mumbrella • Shannon Molloy • June 6, 2023 • mumbrella.com.au
Victorian Government to cease newspaper advertising within weeks
The Victorian Government will cease virtually all metropolitan print newspaper advertising from next month, in a multi-million-dollar blow to Nine Publishing and News Corp Australia.Premier Daniel Andrews will today confirm the dramatic shift in its paid media strategy, citing a return to pre-pandemic levels of spend and a need to deliver taxpayers better bang for […]